IDENTA

We create meaningful Digital Touchpoints throughout the Product Lifecycle

Identa empowers fashion brands to turn compliance into a competitive advantage, transforming regulatory data into rich customer experiences.

Total
Efficiency
Gain
70%
Product details

Product

Tailored Vest

Color

Sandstone

Materials
95% Traced
Certifications
GOTSOEKO-Tex®FSC

Every Product Counts

But by 2027, literally every product will be counted.

0+
Million DPPs

By 2027, DPPs
won't be optional

Under the upcoming ESPR, every fashion item sold in the EU must include a unique Digital Product Passport (DPP) by 2027. The shift has already begun.

A DPP must be:
  • Listed in the official EU database
  • Instantly accessible to regulators
  • Physically linked via QR code, NFC or RFID
  • Clear and visible to your customers

What You Get with Identa

Stay Ahead of Regulation

Get DPP-ready in days — automated, audit-proof, and aligned with 2027 EU requirements.

Simplify Your Operations

No hires. No dev team. No complexity. We handle everything so you don't have to.

Reconnect with Every Customer

Turn DPPs into brand moments. Even via resellers, our solution brings customers back to you.

How it works

Connect
1

Connect

Each garment needs a unique identifier to connect it to its DPP. Identa provides these identifiers and links them automatically to your product data.

Manage
2

Manage

Each QR code is securely managed. By July 2026, the European Commission will host a central registry for DPPs. Identa handles that connection—your data is safe.

Engage
3

Engage

The QR code on your product becomes a new digital touchpoint. Customers can view detailed product info, reorder, share, or check availability.

Why Work With Us

Portrait
Dana Mikhailova
CEO & Co-founder
  • We have deep technical expertise
  • We specialize in making complex things simple
  • With ~15 years of experience across fashion
  • We know what works, what doesn't, and how to move fast
  • We bring deep AI expertise, but never use tech for tech's sake
  • We build to deliver value
  • We're fun, fast, and focused on helping you stay ahead

Get in touch

Ready to learn more about Digital Product Passports?Speak to us today.